1. How is the self-assessment tool structured?
The self-assessment tool consists of seven topic areas, each of which subsequently addresses significant issues for the Europeanisation or internationalisation of an organisation. You will be shown descriptions of four situations for each issue and must choose the description which most accurately represents your organisation.
2. What information is provided by the self-assessment evaluation?
Once you have completed all of the topics, you will receive an evaluation report based on your answers which will give you the current state of your organisation’s Europeanisation process. This evaluation covers both the individual topic areas and your overall result. Alongside this, you will receive recommendations for your organisation’s ongoing Europeanisation process, likewise covering each individual area and your overall result. You will also be able to see where other organisations are in their Europeanisation processes, by carrying out a comparison of anonymous results with organisations that have completed our self-assessment.
3. What opportunities does internationalisation offer my organisation?
Europeanisation and internationalisation offer organisations opportunities for sustainable development, for example through access to new expertise, new markets and new sources of funding, and also opportunities regarding HR development and organisational reputation. You can learn more about the benefits of internationalisation for your organisation here. You can also read the success stories of other organisations here.
4. What is the ‘Europeanisation’ of an organisation?
In relation to organisational development, the term ‘Europeanisation’ refers to the process which an organisation undertakes in order to work successfully in an international context within Europe. For an organisation that has previously worked predominantly in its national sphere, europeanising will lead to a process of change that will affect different areas, ranging from the organisation’s strategy to financial planning and HR development (see also question 7).
5. Is there a difference between the Europeanisation and internationalisation of an organisation?
No, because the approach taken is the same in both. In contrast to ‘internationalisation’, however, the term ‘Europeanisation’ has more of a focus on cooperation in an international context within Europe.
6. How will this self-assessment help me to develop an internationalisation strategy for my organisation?
You will receive three important pieces of information from this self-assessment:
- An overview of topics which are significant for the development of your organisation in a process of Europeanisation.
- Awareness of where your organisation is currently located in this process of Europeanisation.
- Recommendations that are based on the description of your current situation.
This information constitutes an essential foundation for the development of a Europeanisation strategy.
We recommend that several members of your organisation complete the self-assessment independently. The results, whether similar or different, will provide the basis for a constructive discussion about strategy development.
7. What topic areas are covered by the self-assessment and why were these areas chosen?
The self-assessment addresses the following seven topic areas:
- Mission, vision and culture within the organisation: the mission and vision of your organisation form the basis for developing an organisation’s strategy and are, therefore, foundational for directing international activities within Europe. The culture within an organisation influences the willingness of those involved in your organisation to support this process of change.
- Leadership, strategy and management: forward-thinking leadership, a strategy for realising your organisation’s goals and good operational management are all successful activities for an organisation, as well as for a process of Europeanisation.
- Human resources (HR) management: this is a key topic in a process of Europeanisation, since strong communicators and teams with an understanding of the cultural differences in Europe are necessary for successful international cooperation.
- Project management: this makes the means for systematically implementing your own ideas and achieving sustainable results available. An awareness of these mechanisms is necessary for international projects and for a process of Europeanisation as an organisational development project.
- Financial ability and financial management: these are particularly significant in relation to the investments necessary for international activities and the professional control of international economic tasks.
- Cooperation and External Communication: Establishing and enhancing your international contacts and relations is essential for the successful implementation of an internationalisation strategy, since without local support in foreign countries you will, for example, be able to offer products or services either not at all or only with high transaction costs.
- European Dimension: all organisations in Europe are subject to important parameters. These govern their work and are set on the level of the EU. Your organisation must, therefore, pay attention to standards and legislation on both a national and a European level.
8. Will the self-assessment help me to find project partners for EU projects?
One of the self-assessment topic areas deals with “Cooperation and External Communication”. The recommendations that you will receive based on your self-assessment for this area deal with how to establish international relations which can then lead on to the development of partnerships for European or international activities.
9. Is it completely free to use the self-assessment tool?
Yes. The development of the self-assessment tool was supported within the EU programme Erasmus+. Use of the tool is offered to you completely free of charge.
10. For what kind of organisation is the self-assessment tool intended?
The self-assessment tool offers a sector-specific analysis along with corresponding recommendations for organisations that are involved in the area of vocational education and training (VET) and adult education. Because an organisation’s Europeanisation process will influence various areas of the organisation, the self-assessment tool has been structured in accordance with these areas (see question 7). These organisational areas can also be found in institutions that have a different field of interest. It is because of this that the self-assessment tool also offers meaningful results for organisations from other sectors.
11. Who should carry out the self-assessment for an organisation or enterprise?
The self-assessment can be carried out by any member of your organisation or enterprise. We recommend that different members of staff carry out the self-assessment independently. The results will then serve as a basis for constructive discussion about the (further) development of a Europeanisation strategy.
12. How should I prepare for the self-assessment and which documents should I have to hand?
For a valid self-assessment of your organisation it is necessary that you know your organisation well and are prepared to scrutinise it and carry out an honest appraisal of its situation. You do not need any specific information for the self-assessment that would require research in your organisation’s documentation.
13. How long does the self-assessment take?
It takes roughly 30 – 45 minutes to complete the self-assessment.
14. Is it possible only to complete selected thematic areas from the self-assessment tool?
No, Europeanisation is a topic which affects your entire organisation. We have therefore adopted an approach which assesses your organisation as a whole. In order to receive an evaluation for your organisation it is necessary to complete all topic areas.
15. Can I leave the self-assessment and continue it at another time?
Yes. During the self-assessment you can click on the link ‘Save progress and finish later’. Your information will be saved for 6 months. To continue the self-assessment, simply log in again within 6 months. Please be aware that your answers and account will be automatically deleted if you do not complete the self-assessment within 6 months of registering. In such a case you can create a new account with the same email address and start the self-assessment again from the beginning.
16. Can I see the situation descriptions and topics again after finishing the self-assessment?
No. As soon as you have answered the final question and clicked ‘submit’, you cannot return to the list of topics. Your results will be available after this point once you have logged in again.
17. Can I save the results of my self-assessment?
You will have the opportunity to download and save your results as a PDF file on the results page. You can also access your individual results page by logging in again.
18. How is my organisation graded for its Europeanisation?
Each of the four situation descriptions for a topic has been assigned a score. The points for each topic area, as well as the total number of points, are calculated according to your chosen situation descriptions. Based on these points, you will receive an evaluation which will show where your organisation currently stands in its Europeanisation process. This evaluation will cover both individual topic areas and your overall score. All topics and topic areas carry the same weight in the overall evaluation of your organisation.
19. How should my organisation interpret the result of its self-assessment?
The result of the self-assessment is an evaluation of your organisation which corresponds to its process of Europeanisation. On the basis of this evaluation you will receive recommendations for further development. An organisation can be pinpointed at different stages of development, but these are not themselves ranked as ‘good’ or ‘bad’. Being forward-thinking means initiating or carrying on a development process in your organisation.
20. Am I allowed to publish the result of my self-assessment and the recommendations for future action?
21. How are confidential dealings with my data ensured?
22. What are the standards behind the self-assessment tool?
The self-assessment tool is built on expertise in the areas of organisational development and change management, as well as on comprehensive practical know-how in the area of the internationalisation of organisations. This knowledge was added to by a survey conducted throughout Europe that involved 520 participants in our target group. Alongside this, we used the expertise in our consortium in the research areas of ‘internationalisation’ and ‘strategic management’.
23. Who has developed the self-assessment tool?
The self-assessment tool was developed as part of the EU project ‘Europeanisation – Organisational Maturity Assessment Tool for the Europeanisation of Educational Institutions’. Seven organisations from Bulgaria, Croatia, Cyprus, Germany, Hungary and were involved in the development. Four of these seven organisations are experienced in the process of Europeanisation and six in organisational development. All of the organisations provide training and share an interest in the Europeanisation of their members and clients. In accordance with the central principle of knowledge exchange, the partners collaboratively invested their expertise in the development of the online self-assessment tool.
24. Is external support required for the development of a Europeanisation or internationalisation strategy?
An organisation cannot delegate its internationalisation to a third party. External support does, however, offer some opportunities: it is easier for external consultants, for example, to address taboos in your organisation. Because of their experience they can quickly identify which obstacles should be expected or which topics are not being dealt with thoroughly enough. External support can also help to advance the project ‘Internationalisation of an organisation’, so that it does not fall from the agenda because of other priorities in your day-to-day operations. You can find further information about external support here.
25. Who can I contact if I experience technical difficulties whilst using the self-assessment tool?
If you experience technical difficulties with the online platform, please let the EU-Fundraising Association e.V. know through the contact form.